A Texas representative is taking a unique approach to campaigning. Texas Rep. Talarico is set to run an ad during the Super Bowl, a major platform for reaching a wide audience.

S. Senate primary approaches. The ad is likely part of the representative's strategy to gain visibility and support ahead of the primary.

Further details about the ad and the representative's campaign can be found through Fox 26 Houston, which reported on this development from The Woodlands, TX.