Skip to content
The Woodlands
← Back to Briefing

Local Builder Bets on Willis and Montgomery as Affordability Reshapes Texas Housing

Local Builder Bets on Willis and Montgomery as Affordability Reshapes Texas Housing
Photo: Conroe News · view original
FacebookXWhatsAppEmail

Alta Homes expects 70 Montgomery County house closings in 2026, roughly double the previous year, despite market slowdowns. CEO Dru Kahlenberg is targeting secondary submarkets like Willis and Highway 105, where reduced taxes and land costs make new building affordable for local buyers. Alta expects demand for entry-level and move-up houses to drive regional growth while national builders retreat.

Sources and story details